Vodka: A clear winner?
21 August, 2018
Is it possible to apply the craft approach to vodka? Philip Duff could have had the recipe for success
DISCUS updates advertising guidelines
02 June, 2011
The Distilled Spirits Council in the US (DISCUS) has increased the demographic placement standard in its Code of Responsible Advertising Practices. The change reflects the 2010 Census data, which shows that 71.6% of the US population is 21 years of age and older. The previous demographic was 70%.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
